I advised New York Magazine’s deputy photo director on emerging Asian artists for the September 26, 2022 cover. The result, by artist Susan Chen, was a finalist for Illustrated Cover in the 2023 ASME Best Cover Contest.
I worked with the Theory creative team to write a script for and interview Amanda Seyfried, Misty Copeland, and Jeremy Pope for the brand’s Fall 2021 In Pursuit of Tomorrow campaign.
I ideated the name for Decimo, the Spanish-Mexican fusion restaurant on the 10th Floor of The Standard, Kings Cross, helmed by Michelin-Starred chef Peter Sanchez-Iglesias.
I worked with the Document Journal editor-in-chief to ideate covers, including one designed by artist Amoako Boafo, and another created by Virgil Abloh for the biannual magazine.
I worked with the CMO and finance team at Rebag to conceptualize and write the 2021 and 2022 editions of The Clair Report, assessing the luxury brands with the highest resale values across handbags, accessories, watches, and fine jewelry.
I conceived of and facilitated donations For Freedoms, APIA Vote, Resist Covid / Take 6!, Spread the Vote, MinKwon Center for Community Action, and more to receive Atoms masks during the Covid-19 pandemic. Hundreds of thousands of masks were donated to underserved communities in New York, Dallas, and other areas.
I developed the content strategy for The Vault, the editorial channel of luxury resale platform Rebag, from April 2021 to January 2023. I directed the editorial content. Traffic increased significantly over my time there.
From June 2020 to March 2021 I worked for Atoms, a sneaker start-up, and I oversaw a number of things including content, partnerships, press, copy, and marketing strategy.